Strategy: Your Business Model

Who we are? What we do? How we make money? Who We Are?: Most companies address the who question with their mission and vision statement but many of these miss the mark because they are too focused on the product side of who they are and not on the outcome they strive to achieve. Take a look at the mission statement for Ralph Loren: “Ralph Lauren’s mission is to redefine American style, provide quality products, create worlds and invite people...

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