Absolute Citrin

by Richard Citrin

August 16, 2011

John Wooden's Promises to Himself

Promise yourself that you will talk health, happiness, and prosperity as often as possible. Promise yourself to make all your friends know there is something in them that is special that you value. Promise to think only of the best, to work only for the best and to expect only the best in yourself and others. Promise to be just as enthusiastic about the success of others as you are about your own. Promise yourself to be so strong that...

August 12, 2011

But…

But: I think most of us know that “but” is a negation. Whatever was said ahead of the word is discounted by what is said afterwards. “Susan, I like your thinking about how we can address that problem, but I think there is a fatal flaw to your idea”. Instead use the word “and” which creates a more inclusive aspect to your message and does not trash the first half of the point you want to make. “Susan, I like...

August 11, 2011

May I Have this Dance?

July 18, 2011

Just Do It

Sales grew and Nike became the preeminent athletic shoe company around the world. What I like about the slogan however is how it emphasizes resolve in getting things done. For many of us we know what it is we have to do…lose weight, write an article, call that customer you need to talk to, attend a lecture… but somehow we are not able to get it done. You might call it the classic battle between execution and resolution. We know...

July 04, 2011

July 4th–Make More Comments and Be Heard

June 30, 2011

The Laws of Attraction, Referrals and Tasty Lemonade

[/caption] I asked. “Just get one” he said, “you won’t be sorry”. Without his realizing it, he was demonstrating a second important law of doing business. Referrals are one of the best ways to build business and his recommendation kept hanging onto me until I had no option except to find out about it. I asked Alan about Del’s and he told me that they were icy lemonade concoction and are located all over Rhode Island. This family business has...