Absolute Citrin
by Richard Citrin
Category Archives: Being Efficient
March 20, 2012
The Most Important Hour Of Your Day
February 20, 2012
Strategy: Your Business Model
Who we are? What we do? How we make money? Who We Are?: Most companies address the who question with their mission and vision statement but many of these miss the mark because they are too focused on the product side of who they are and not on the outcome they strive to achieve. Take a look at the mission statement for Ralph Loren: “Ralph Lauren’s mission is to redefine American style, provide quality products, create worlds and invite people...
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December 28, 2011
Don't Resolve Anything
Don’t make resolutions. These are too tough to keep. Set goals for your professional life, personal life, relationship and family and fun. Think about 2-3 in each category and then plan some time in January to map our some strategies for each. Talk to someone who knows you well and ask them how they think you could improve for yourself. Having others provide unbiased ideas can be helpful but give them the rule that they can’t be critical Map our...
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December 14, 2011
Influence 2
Last week, I began discussing Robert Cialdini’s six approaches to persuasion or what he calls weapons of influence by covering reciprocation and commitment and consistency. This week, we’ll be exploring Cialdini’s third and fourth tools–social proof and authority. While people clearly go out and shop on Black Friday because there are great deals, there is also the desire to be a part of a community of people who are all doing something that is must be good and correct behavior....
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